MS Iceland Dairies (Mjólkursamsalan) is a cooperative organisation that includes over 600 of Iceland’s family-run dairy farms and other milk producers across the Iceland.

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Icelandic Dairies wanted to connect the Dala Cheese brand to its roots and show the craftsmanship and know-how of the cheese makers.
Additionally the goal was to build a loyal customer base that visits Dala Cheese website for education, information, recipes and ideas.